Promotion Ideas for Family Literacy

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Promoting Family Literacy

Use The Learning Exchange Resources for Educators page and our Family Literacy Infographics resources with the following ideas to promote family literacy in your class, school or community:

1. Organize engaging workshops: Host workshops that emphasize literacy’s importance and how parents can foster it at home.

2. Use Social Media: Share tips, activities, and success stories related to your program on popular platforms.

3. Informative Pamphlets & Newsletters: Distribute materials highlighting the benefits of your program and practical literacy strategies.

4. Create a Motivating Environment: Host literacy events like book fairs or storytelling sessions to encourage parent participation. Start small by including a family literacy activity idea into an already established activity such as a pyjama day or 100 days of school celebration.

5. Personal Communication: Talk directly to the parents, emphasizing how the program can benefit their children.

6. Make it part of the calendar year: Use calendar events throughout the year to highlight family literacy. Dates such as World Book Day, Family Literacy Day, Love to Read Day and Canadian Children’s Book Week are perfect opportunities to do something targeting families.

7. Partner up with local organizations: Work with organizations in your community. There are many free events offered by local literacy organizations both in person and online during the year.

8. Make it Play to Learn: Let families know family literacy activities are so much more than just reading. They are opportunities to play, learn, create, imagine, move, sing and dance. Having fun learning together as a family will help promote and encourage family literacy play to learn activities!

Add a QR Code

Using a QR code in promotion is beneficial for its direct link to digital content, quick and easy user accessibility, and its ability to track user engagement effectively. We use this FREE QR code generator. Just copy the URL and paste. Select one of the FREE QR code icons, click on the generate button and wait! You DO NOT have to join, subscribe or register! After a few seconds, your icon will be generated. Now just copy and paste!

Promotional Materials

We also use rack cards (see our Infographics for Family Literacy page), postcards, labels, bags, T-shirts, and banners from for events, notices and resources for family literacy. Although we design our own, there are numerous templates that are VERY easy to use and/or use design templates. Here are a few of the promotional items we have created for our Family Literacy initiatives:

We make labels with a QR code linked to our Family Literacy Resources page. These are put in every book we give away.

A postcard with a QR code, information and activity ideas is a great way to catch attention and generate interest! Don’t forget to include your social media or web links! TLE’s Books for the Holidays is a great initiative where thousands of children are given a free book to bring home to keep and read over the holidays. The QR code links to Winter and Holiday Activities for families to do over the holidays.

A promotional bag is a great way to spark interest and make learning exciting. We create kits for children to keep and bring home. We have made ones such as: Move into Literacy Kit, Ready for Kindergarten Kit, and Writing Kits to promote play to learn activities as a family.

Door hangers were a fun way to get kids interested and were popular with the older children. One was given with every book. It is fun because it creates a personal reading space, encourages a regular reading habit, and helps make learning enjoyable.

A customized t-shirt for a family literacy event creates a sense of unity, enhances event awareness, promotes reading culture, and serves as a keepsake reminding families to read together.

Popular Slogans in Family Literacy

Add a catchy slogan or a fun theme to your promotion! Here are some popular ones:

1. “Read, Achieve, Succeed!”

2. “Building Bonds, One Book at a Time.”

3. “Turn Pages, Turn Futures.”

4. “Raise a Reader.”

5. “Success Starts with Family Reading.”

6. “Creating Futures, One Book at a Time.”

7. “Family Literacy: A Bonding Bond.”

8. “Learning Together, Growing Together.”

9. “Read Today, Lead Tomorrow.”

10. “Empower With Words.”

11. “Reading: A Family Affair.”

12. “Together in Education and Reading.”

13. “Literacy Lights Life.”

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